If you have ever had to go without business cards for any substantial amount of time, you’ll appreciate just how valuable they are. Trying to present a business in meetings without them is an uphill battle. You kid yourself that your charming personality and professionalism will be enough to get you over the line, but what you really need is a well designed business card that leaves a lasting impression. 

A business card is a downright necessity – much more than just our ‘calling card’, the business card is the socially accepted way of introducing yourself politely to a new or prospective client. It is an expression of you and your company and as a reminder, it plays an important role long after you have met the person.

If you are without business cards, there really is only one thing you can do – put in an order for more business card printing pronto. But before you do, it might be the opportune moment to review your business card design. So what attributes make for a well-designed business card?

There are a tonne of things to consider when designing a business card. What type of card do you want, what finish and do you want it to have and will it be a customised shape? And if that’s not enough, you also need to think about embossing, texture and weight. The list goes on and on.

And you need to think about these things because these are the attributes that will ultimately make your card unique. Having a business card is one thing, having a business card that is unique is another. Not only does a unique business card come with a whole lot more leveraging power, it also has greater cut-through in markets which is extremely important if you want to get attention in an industry that is typically bombarded with business cards.

When it comes to business cards, you really do get what you pay for so this isn’t the time to try and cut costs. An attempt to cut costs and save money in the design of a business card will generally always equate to a sub-standard finished product. You wouldn’t cut corners on an important catalogue or booklet printing which will have a shelf life of a few months, so why would you skimp on quality with your best lead retention tool?

You will hand out your business card every single day – it is an important expression of you and your company so make sure you take the time to have it professionally designed and printed. If you have an artistic or design type business, use your business card as a chance to show off your skills!